Stop Treating AI Like Google in 2010

What one missing jar of pumpkin pie spice taught me about building smarter businesses.

Oct 10 • 

Sonya Szabo

3

September 2025

Your Business Doesn't Need More AI. It Needs Better Containers.

A Road Trip Story About the One Thing AI Can't Do

Sep 30 • 

Sonya Szabo

1

What Happens When You Aim North but End Up South

Business will always be chaotic. Sure, set goals—but don’t miss the view when winds changes direction.

Sep 23 • 

Sonya Szabo

2

Stop Believing These 10 Myths About Starting a Business

The rules you’ve been told aren’t real. Here’s what works instead.

Sep 15 • 

Sonya Szabo

1

How to Build a Business That Goes the Distance

Business is like a tractor pull: if the structure isn’t ready, the sled wins.

Sep 8 • 

Sonya Szabo

2

The Hundredth Name

Why my law firm isn’t called the name I love (and why that’s a good thing)

Sep 1 • 

Sonya Szabo

1

August 2025

I Sent Two Newsletters in One Afternoon. 😳Here’s the Rule I’m Using Now.

The 2-for-1 Special No One Asked For.

Aug 25 • 

Sonya Szabo

1

I Almost Gave My Business the Worst Name

How I learned that only certain names will help grow my businesss

Aug 18 • 

Sonya Szabo

1

I Wasted Months on the “Perfect” Name

How a tiny decision blocked my business, and what wacky businesses fixed it.

Aug 18 • 

Sonya Szabo

Would you turn down a million dollars? I did.

The math made sense. My gut didn’t. Here’s why I walked away—and the 3-part decision matrix I use for every big call.

Aug 11 • 

Sonya Szabo

3

How One Leap Built My Business

Why the hardest step in in business is leaving the dock and how to get over it

Aug 4 • 

Sonya Szabo

July 2025

How to Make Customers Choose You Over Your Competitors

Build something so thoughtful they’ll drive 27 miles past your competitors to find you.

Jul 28 • 

Sonya Szabo

3

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