I Sent Two Newsletters in One Afternoon. 😳Here’s the Rule I’m Using Now.

The 2-for-1 Special No One Asked For.

Last week, two editions of my newsletter landed in subscribers’ inboxes within a few hours.

• Edition 1: I Wasted Months on the “Perfect” Name (all about how names don’t matter as much as we think they do)

I Wasted Months on the “Perfect” Name

• Edition 2: I Almost Gave My Business the Worst Name (all about how a trademark lawyer wants you to think about your business names)

I Almost Gave My Business the Worst Name

I had scheduled both while on a cross-country trip. Picture me in a crowded diner with no Wi-Fi, laptop balanced on my knees, a plate of vegan eggs benedict with a side of shrimp and grits squeezed onto a too-small table. I tethered to my phone’s hotspot and rushed through scheduling. I didn’t run a final check.

A week later, both posts went live on the same afternoon. This wasn’t a software failure. It was a process failure. I tried to do twice the work in half the time, in an environment that almost guaranteed mistakes.

What Failed

• My Environment: noisy room, shaky internet, no desk.

• My Process: no pre-publish checklist, no second set of eyes.

• No Buffer: zero margin for a last-minute catch.

What I Changed

• Protect the environment: write and schedule where I actually work. Eat where you eat. Work where you work.

• 4-point publish check: heading, footer, schedule, buttons.

• Add a buffer: schedule at least 24 hours ahead and reread once the dust settles.

Travel adds friction. Work takes longer than you think. Margin is not waste—it’s quality insurance.

On socials, I joked about the mishap as a “2-for-1 special.” lol. But the real correction is slower, clearer production.

Sometimes the most brilliant move is to close the laptop, finish brunch, and schedule later from a proper desk (if you can find one).

- Sonya

Have you ever made a mistake that you couldn’t take back? How did you recover? Let’s chat!

P.S. Next week, I’ve *appropriately* scheduled the third installment of the business name series to arrive in your inbox on Labour Day Monday at 4 pm EST. I’ll walk you through the process of naming my firm and reveal the name.